The Pierre Paulin Dune Ensemble is not just any sofa, it’s the sofa. Travis Scott’s adoration of the piece is just the latest in a long line of celebrities to be photographed sitting on it.
We spotted the celebrity-favorite couch in an Instagram post shared by the brand, Paulin Paulin Paulin. Travis lounges on a white version of the system, smoking casually. For insiders, however, the couch is anything but casual.
As reported by The Fast Company, though the living room sofa was designed in the 70s, it has quickly risen to prominence as the ‘it sofa’ of the music industry. Fellow fans include the likes of Flea, Frank Ocean, and Peggy Gou.
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This stunning modular sofa has undulating curves and points that give it a unique character. The 70s inspired staple will always be on-trend.
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This six-piece corduroy sofa has the same modular feel as the Pierre Paulin sofa at a much more accessible price. The textured material adds an extra cozy little touch.
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Though famous people have always coveted luxury furniture, this living room piece is especially notable for its recognizable silhouette. The undulating curves and valleys look almost like a landscape, and the sofa is instantly distinguishable as a Paulin Paulin Paulin.
This uniqueness is what primed the piece to be the ultimate insider sofa trend for 2025. With the ubiquity of social media, the once private interiors of our homes have become a public space. Thus, increased visibily has lead to a rise in the uniformity of our spaces, with brands creating ‘dupes’ of ‘dupes’ based on a relatively small number of furnishings.
Innovators in the music industry in turn seek to distinguish themselves. Rather than simply choosing a sofa that is branded as a luxury piece, they search for furnishings that make a unique statement about their knowledge of design history, their level of wealth, and their one-of-a-kind taste. The made-to-order curved couch is the perfect antidote.
Megan Slack, Head of Celebrity Style at Homes & Gardens explains: ‘Travis Scott’s sofa choice signals not only his great sense of style, but also his connection to all of the other famous people who have this sofa. It feels like the ultimate form of insider knowledge, where only those who have done their research can get into the club.’
To recreate a similar look in your home, I recommend opting for a modular sofa that can be arranged in an array of unique formations. Bonus points if it has an interesting shape.
The Pierre Paulin Dune Ensemble is no ordinary sofa—it’s the sofa. Travis Scott’s admiration for the piece is just the latest in a string of celebrities who have been photographed sitting on it.
The celebrity-favorite couch was seen in an Instagram post from the brand, Paulin Paulin Paulin. Travis relaxes on a white version of the system, smoking casually. But for those in the know, the couch is anything but casual.
According to The Fast Company, even though the living room sofa was designed in the 70s, it has quickly become the ‘it sofa’ of the music industry. Other fans include Flea, Frank Ocean, and Peggy Gou.
While luxury furniture has always been sought after by the rich and famous, this living room piece stands out for its distinctive silhouette. The flowing curves and contours resemble a landscape, making the sofa instantly recognizable as a Paulin Paulin Paulin creation.
This distinctiveness has made the piece the ultimate insider sofa trend for 2025. With the prevalence of social media, our once private home interiors have become public spaces. This increased visibility has led to a rise in the uniformity of our spaces, with brands producing knock-offs based on a small number of furnishings.
In the music industry, innovators strive to set themselves apart. Instead of simply choosing a branded luxury sofa, they seek out furnishings that make a unique statement about their design knowledge, wealth, and taste. The custom-made curved couch fits the bill perfectly.
Megan Slack, Head of Celebrity Style at Homes & Gardens, explains: ‘Travis Scott’s sofa choice not only showcases his impeccable style, but also his connection to other famous individuals who own this sofa. It’s like the ultimate insider knowledge, where only those who have done their research can gain entry to the club.’
To achieve a similar look in your own home, consider a modular sofa that can be arranged in various formations, preferably with an interesting shape. could you please rewrite this sentence for me?