‘We make things beautiful by cleaning them, why not also clean with things that are beautiful?’ Eva Mendes proclaims in a recent Instagram post. Her bold answer is the new Skura Style Swedish Cloth, aka Cloth Envy.

The actress pioneered this reusable alternative to the paper towel with the cleaning supplies brand to upgrade her experience of her home. It’s a stylish, colorful paper towel that can be endlessly reused. We’ve long had Eva’s partnership with Skura Style on our radar, and this latest launch has completely upped the game.


Eva Mendes recently proclaimed on Instagram, “We make things beautiful by cleaning them, why not also clean with things that are beautiful?” Her answer to this is the new Skura Style Swedish Cloth, also known as Cloth Envy.

The actress collaborated with the cleaning supplies brand to introduce this reusable alternative to paper towels in order to enhance her home cleaning experience. With Eva’s partnership with Skura Style in mind, this latest launch has truly elevated the game.

Describing her kitchen essential, Eva explains, “Anyone in my life basically knows that I’m a frustrated interior designer. I love design. I love architecture. I love cleaning. So I wanted to design a new product. You ready for it? This is our Swedish cloth. It’s basically a gorgeous reusable paper towel. I mean it’s a next-level paper towel.”

What sets this product apart as the paper towel of the future is its aesthetic appeal compared to traditional kitchen wipes. Eva exclaims, “It comes in 3 different styles. Notice that they’re gorgeous. Come on, it’s so pretty.”

The true test of a great cleaning product lies in its functionality, and this Swedish Cloth excels in every aspect. It is absorbent and ideal for wiping up spills or messes.

Eva elaborates, “It’s great for spills. I love a good wipe down. Isn’t that so beautiful?”

Furthermore, the reusable nature of Eva’s recommendation makes it an ideal non-toxic cleaning product that is eco-friendly. Instead of going through multiple rolls of paper towels, you can simply use one cloth over several weeks.

This can also help you save money in the long run, as the cost of purchasing paper towels adds up quickly.

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You can have the most beautiful home in the world, but if it isn’t clean, it doesn’t matter. Using the right tools makes it easier and more enjoyable to maintain.


Can you please rewrite this sentence?